Before starting off with the social media marketing tool, we will share an experience with you. There was a business that was best when it converted from typivcal brick and motor system to click and mortar one. The SEO campaigns were sky rocking and everything was just as expected. Yet over the years they analyzed that the growth of company was slow pace. They checked for the Pay Per Click that was fine, even their social media campaigns were going OK. After analysis they realized that the only thing lacking was social media marketing tool being used. As their target market was mostly available on Twitter, and their focus was on Facebook only. Social media marketing tools help in collaboratively executing campaigns across multiple social media networks saving time and resources.
It is crucial to be everywhere your customer is; following full funnel approach of creating brand awareness, lead generation and conversion.
Research And Problem Solving
Before starting off with the hunt for best social media marketing tool, one should do proper research for the reason of up gradation or initiation of new tool. Do make sure that you are well versed with the problem in hand for better management of strategy in long run. It includes knowing the goal to achieve by this social media marketing effort, the basic motivation point to work on new tool and the result expected from the team in return of working through it.
Identification for Tools That Work For You
There are multiple mediums through which you can identify a number of tools. For that you can use the famous ones like Google and Youtube or go for indirect channels like search engine journal and social media examiner. There are a number of tools that aid you in scheduling, analyzing and publishing content with ease, make a list of those that are aligned with your purpose.
Test Drive for Identifying the Most Appropriate Tool
As most of the tools are available for free trial, check them all out with the help of your evaluation team. Take time to explore every side of the tool and brain storm on the experience you get. For evaluation the user experience is the first thing to consider. As this tool will be used on regular basis sp make sure they are crisp and clear to understand and work on, without the need of putting a lot of time in training for it. Prepare a detailed report on everything and take time to get feedback from team. Check for the level of security and integration. Great tools never come for free, so do make sure that you calculate the Return On Investment (ROI) in comparison to the price of product.
Congratulations, you have identified best social media marketing tool for your business that will give you long term growth for an extended period of time.