The usual mindset among the masses is that, OFF-Page SEO is all about and is JUST about link. No it is way more deeper than that. It is not just about your blog’s URL in hyperlink on another famous blog. It is one of the driving factor but it’s not the only one. However, smart bloggers and content marketers always start with On-Page SEO that enables them to create a difference through building such a powerful On-Page SEO loop that wouldn’t require that much of a help from the Off-Page SEO pattern and uniform. But the world of Off-Page even deeper than On-Page SEO. To explore Off-Page SEO we should first know what it actually is.
What is Off-Page SEO?
Off-Page SEO refers to all the activities you do to raise your blog’s ranking after you’ve published it. Mostly, blogger confuse it with link building but link building is just a fragment of Off-Page SEO. To sum it up in a few words, On-Page SEO deals with all the optimization that happens in your blog/website while Off-Page SEO happens outside the blog. Writing guests posts, other blogs and leaving comments is Off-Page SEO.
Link Building and its Importance
The SEO and Link Building landscape is always changing and it goes without saying that it reaching new heights every minute. As the internet is becoming more congested, links are getting more common which is constantly changing the search-engine ranking graph. But the importance of generating high-quality links has never been this higher.
To understand the importance of link building we must first know the definition of link building. Link building is the process of attaching hyperlinks from other websites to your own blog. A hyperlink (or just link) is the way for your users to navigate through the internet with the help of links found in websites. Search Engines crawl through websites and internet with the help of links. Links generate a vague body of another internet within the internet giving birth to a whole new paradigm which is also a medium for users to travel through the web 2.0.
SMM and its Importance
SMM abbreviates Social Media Marketing which is nowadays one of the driving forces behind the internet economics. Social Media Marketing is the ever growing industry that has been through a number of transformations. SMM involves paid advertising as well as other clever mediums like Twitter Trends and Facebook Viral Videos. To simplify it further, if you’re using Facebook and you see an ad, that’s SMM in action.
The importance is SMM can defined in just a simple sentence, without SMM the chances of making money will be as low as 10%. SEO and SMO are the methods that require time and strategy. SMM is just paid advertising that gives quick results. Many new startups run a 7-day paid Facebook campaign just to get the audience feedback on their product.
Whether it’s Link Building or SMM, they both are fundamental fragments of Off-Page SEO. If you’re planning to go for one of them then you should know that no matter what sort of marketing it is, it will need you to be focused in your goals and calm as well.